In 2012, Samsung became the leading mobile phone company with the release of the Galaxy S3. The South Korean company faced a decline in its shipments in the last year with the invasion of mobile phone companies based in China. Samsung, therefore, decided to introduce the budget-friendly M series and revamp it’s a series to resist the competition from Xiaomi and Vivo. An official representing the company stated “The mobile business aims to improve profits by expanding sales of premium models, such as the enhanced 5G lineup and new foldable devices”
The company is planning to release the lite version of the S10 and Note10 to compete with Oneplus, currently the leading mobile company in the price range. The company is trying hard to get back to the growth path. To revive in 2020, it needs to build a portfolio access price tiers.